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Journal of East European Management Studie (JEEMS) is published by IMR Press from Volume 30 Issue 1 (2025). Previous articles were published by another publisher under the CC-BY licence, and they are hosted by IMR Press on imrpress.com as a courtesy and upon agreement.

Abstract

Management of virtual teams draw special attention of managers and researchers. This study aims to investigate the role of employer branding and work-life balance on virtual teams’ commitment and performance. Results are bringing key factors of virtual teams’ management. The data brings valuable insight into key factors related to virtual employee commitment, reliability and performance based on multidimensional statistics. The findings revealed that most important factors affecting virtual teams´ performance are related to career development opportunities in the area of work-life balance and clear policies and communication and to reach positive employer branding impacting virtual employee commitment.