Journal of East European Management Studie (JEEMS) is published by IMR Press from Volume 30 Issue 1 (2025). Previous articles were published by another publisher under the CC-BY licence, and they are hosted by IMR Press on imrpress.com as a courtesy and upon agreement.
Internationalisation of Estonian Banking
, Mart Sõrg 2,*1 School of Economics and Business Administration, University of Tartu, Estonia
2 University of Tartu, Estonia
*Author to whom correspondence should be addressed.
Abstract
Internationalisation of Estonian banking sector has mainly been driven by market-seeking argument, but also competition about the strategic advantage of first entry in Latvian and Lithuanian markets played important role. The most successful example is Hansapank, which has developed from a small Estonian bank into a leading commercial bank in the Baltic States. The success of Hansapank is the result of several mutually reinforcing activities: rapid creation of ownership specific assets - professional skills, specialised know-how and customised service combined with confidence building.
Keywords
- Internationalisation process
- banking sector
- Estonia
- outward foreign direct investment
- service sector